Smart Carrier SMS Benefits
SMS (Short Message Service) can offer several benefits to businesses that use it as part of their communication and marketing strategy. Here are some of the main benefits and statistics:
High Open Rate: SMS has one of the highest points of contact for any communication service with a 98% open rate and a 90% read rate within the first three minutes. This makes SMS a smart move for any business.
Faster Delivery:
SMS is delivered almost instantly, making it ideal for time-sensitive messages and notifications.
Increased Engagement:
SMS can help increase customer engagement with your brand, as it provides a direct and personalized way to communicate with customers.
Cost-Effective:
SMS can be a cost-effective way to reach your target audience, with lower costs compared to other forms of advertising such as television, print, or radio.
Mobile-Friendly:
With the increasing use of mobile devices, SMS is a mobile-friendly communication method that can reach a wider audience.
High Conversion Rate:
SMS has been shown to have a high conversion rate, with 29% of recipients taking some form of action in response to an SMS message.
Improved Customer Service:
SMS can also be used to improve customer service by providing customers with quick and easy access to information, such as order updates, tracking information, and appointment reminders.
Customer Loyalty:
SMS can be an effective way to build customer loyalty by sending personalized offers and discounts, exclusive content, and other incentives to customers.
Overall, SMS can be a valuable tool for businesses looking to improve their communication and marketing strategies, increase customer engagement, and drive conversions.
What is the difference between text messages and push notifications?
There is a big difference. Push notifications are sent through an app to users who have your app and have opted in to receive notifications. For SMS, an app is not needed and runs on the carrier’s mobile network. In short, an SMS can reach way more than a push notification can and it can do it less intrusively.
What does the compliance part look like?
We can all assume that having the ability to reach the masses with a huge open rate would be highly regulated and rightly so.· Without a doubt, SMS in general is a highly regulated industry. Smart Carrier can guide you through this process, but you will need to be informed on what it takes to get an SMS campaign approved. It’s critical to work with your compliance team to make sure your SMS opt-in process is compliant. Without a solid compliance plan, it’s more likely your SMS campaign will be denied. You can review the Smart Carrier SMS Campaign Guidelines
here.
Do you have a time frame of how long it will take to get my SMS campaigns approved?
This is not a simple answer and it can vary. Generally speaking, we've seen on average that it takes around 3-4 weeks to get fully set up.
What is the difference between a long code and a short code?
-A long code is a standard phone number that is ten digits long. Although it is longer, there are benefits, such as a shorter time to market, that can make this code ideal for the right use cases.
-Short codes are also phone numbers, but only five to six digits long. These are better suited for marketing messages and can also be customized, a vanity short code, for the brand.
Click
here to learn how to enable SMS in your Smart Carrier dashboard.